As a small business it is often difficult to take care of every aspect of your company. You are required to be a jack of all trades and a master of typically one thing – which is the product or service you are offering. As our modern technology continues to evolve and become more powerful, that means you have more tools at your disposal to reduce the time and effort you have to put into many of the tasks that you don’t specialize in. Along comes Chat GPT.
Chat GPT is not anything the world hasn’t seen before. Artificial Intelligence (AI) has been around for some time now (sources vary but arguably since 1951). So how has Chat GPT opened the world to AI like never before? Chat GPT gained over a million users in less than a week thanks to social media and the fact that it was a free service that was made available to the public so that the system could be trained which allows the program to become more accurate and powerful, quicker. Smart move on Open AI’s part (Creators of ChatGPT). Thanks to Chat GPT, all of the helpful AI tools that have been around prior to Chat GPT are coming to light.
AND MANY OF THEM HAVE FREE OFFERINGS!
That is huge for you. However, if you don’t know how to prompt the AI service to produce impactful results, the tools will do you little good. Because Chat GPT is such a hot topic right now, lets explore six different types of prompts that you can use today to improve your business. The six types of prompts include:
- Expert Prompt
- Create Prompt
- Organize Prompt
- Summarize Prompt
- Simplify Prompt
- Enhance Prompt
Overall, these six prompts will help you get better results. The best rule of thumb to remember when using Chat GPT and other similar tools, is that specificity and detail are your friend. Chat GPT specifically can be used for writing blog posts, ad campaigns, email marketing, SMS marketing, websites, and so much more. Let’s explore how to use them for building a better business using these prompts in Chat GPT. First, the Expert Prompt.
How To Prompt Chat GPT
You will want to use the Expert prompt when you need a response that is relatable to a specific audience. In the example below we are asking the AI to act as an expert in small business consulting when explaining the ten best foundational elements for creating a service-based business.
Act like a professional small business consultant and explain the ten best foundational elements for creating a service based business.
- Develop a clear and compelling business idea: Start by identifying a specific problem or need in your target market and develop a unique solution or service that addresses it.
- Conduct market research: Understand your target audience, their pain points, and what sets your service apart from competitors.
- Create a business plan: Outline your business goals, target market, financial projections, and strategies for achieving success.
- Establish a legal structure: Choose the legal structure that best suits your business needs and will provide the most protection for your assets.
- Define your brand: Develop a strong brand identity that reflects the values and personality of your business, and sets you apart from competitors.
- Build a website: Create a website that is professional, user-friendly, and provides all the information potential clients need to make a decision.
- Develop a pricing strategy: Determine how you will price your services and what payment options you will offer.
- Create a marketing plan: Develop a plan for reaching and engaging your target audience through various marketing channels.
- Hire and train staff: Identify the staff you will need to run your business and provide them with the training and resources they need to succeed.
- Continuously evaluate and improve: Continuously evaluate your business performance and make changes as needed to improve your service and reach your goals.
Now let’s look at the Create prompt. Running low on time or need a quick rough draft to present? Use a Create Prompt to get the gears turning. Chat GPT can create lists, tables, scripts, dialogues, and much more. You just have to specify what you’re asking for.
Create a marketing plan for a local plumber business that utilizes email and sms list building, email and sms marketing, Facebook ads, and blog posts. For each of those categories provide your top three tips for being successful in that category based on industry best practices.
Email and SMS List Building:
- Offer incentives for signing up, such as a discount on the first service or a free consultation.
- Use a sign-up form on your website, and in-person at events or in your physical location.
- Make sure to obtain explicit consent for sending marketing messages.
Email and SMS Marketing:
- Segment your list so you can send targeted messages to specific groups of customers.
- Use a clear and compelling subject line to increase open rates.
- Personalize the content of the messages to increase engagement.
- Use targeting options to reach your specific audience, such as location, age, interests and behaviors.
- Use clear, high-quality images and videos to grab attention and showcase your services.
- Use a clear call-to-action to direct people to your website or phone number to make it easy for them to contact you.
- Use keywords relevant to your industry and services in your blog post titles and content to improve search engine visibility.
- Use visuals such as images and videos to make your blog posts more engaging.
- Share your blog posts on your social media channels to increase visibility and drive traffic to your website.
Organize prompts can be useful for so many different things; it’s actually quite incredible. They are fantastic for when you need to organize your own work or work from other sources. Maybe you have taken a bunch of notes and simply need to condense them into a nice clean document sorted by categories or services. It’s as simple as copying and pasting the material you want organized and specifying how you want Chat GPT to tidy it all up. You can even use publicly available websites or social media (some social media will be blocked by scrapers so your links may not work).
Using the five URLs provided, organize the highest priority elements that I need to use when building my small business website.
- Clear and compelling value proposition: Highlight what sets your business apart from competitors and why potential customers should choose your services.
- Professional design: Use a clean, easy-to-navigate layout with a consistent brand aesthetic.
- Optimized for mobile: Ensure that your website is optimized for mobile viewing and is responsive to different screen sizes.
- Strong calls-to-action: Include clear and prominent calls-to-action throughout your website to guide visitors towards taking the desired action, such as making a purchase or contact you.
- Search engine optimization: Use relevant keywords in your website’s content and meta tags to improve its visibility in search engine results.
- Contact information: Make it easy for potential customers to reach you by including a prominently displayed contact form or phone number.
- Testimonials and reviews: Include customer testimonials and reviews to build trust and credibility with potential customers.
- Integration with social media: Incorporate links to your social media accounts to give customers an easy way to connect with your business.
- User-friendly interface: Make sure the website is easy to use, with intuitive navigation and clear labeling of pages.
- Security and compliance: Make sure your website is secure and compliant with all relevant laws and regulations to protect your business and your customers’ data.
Are you burned out and tired of trying to connect all of the dots to what you’re reading or studying? Try a Summarize prompt. They are great for taking large amounts of information and condensing it into smaller, more manageable pieces. There are multiple formats that you can use when requesting a summary, but for today’s purposes we are sticking to the trusty bulleted list. Take a look at how you can summarize multiple sources for the most tried and true methods for running a successful promotional campaign.
Summarize the following URLs to identify the best promotional ideas I can run for my cleaning company to get more leads and book more appointments.
Here are some promotional ideas for a cleaning company to generate leads and book more appointments:
- Offer a special deal or discount to new customers who book their first cleaning appointment.
- Partner with influencers or bloggers in your local area to promote your services on social media.
- Create a referral program that rewards current customers for referring new business.
- Use email marketing to stay in touch with past customers and promote special offers or deals.
- Offer a free consultation or estimate to potential customers to showcase the value of your services.
- Use social media to create engaging content that highlights the benefits of your cleaning services and the impact they have on customers’ lives.
- Create a loyalty program that rewards repeat customers with discounts, free services or other perks.
- Utilize Google ads and Google My Business listing to increase visibility and drive traffic to your website.
- Make use of online directories and review sites to showcase your services and build a reputation.
- Create an online booking system to make it easy for potential customers to schedule appointments.
- Use video marketing to showcase your services, and how you are different from competitors.
Sometimes simplicity is what we really need in life. Use the Simplify prompt to really narrow down the key points. Sure the summarize prompt was helpful to narrow down the large amounts of info, but you can take it a step further with simplify prompts. You can even have it explain things at specific grade-school levels. Pro Tip: Simplify prompts are great for presentation building.
Thank you. Please simplify these promotional ideas into the three highest converting programs.
- Offer a special deal or discount to new customers who book their first cleaning appointment: This is a great way to attract new customers and encourage them to try your services.
- Use email marketing to stay in touch with past customers and promote special offers or deals: Email marketing is an effective way to stay in touch with past customers and remind them of your services. By promoting special deals or discounts, you increase the chances that they’ll book another cleaning with you.
- Create a referral program that rewards current customers for referring new business: Referral programs are a great way to leverage your existing customer base to generate new leads. By offering a reward for successful referrals, you incentivize your current customers to promote your services to their friends and family.
Exactly as they sound, Enhance prompts do the exact opposite of the last two prompts we’ve discussed. Sometimes we need more info than what we are currently looking at and that is where the Enhance prompt steps in. Utilize this prompt to add depth to your content, research, or to simply expound further on something that you got from Chat GPT.
In the first response of this chat (see bullet point 3) you talked about creating a business plan to Outline your business goals, target market, financial projections, and strategies for achieving success. Enhance this bullet point by providing the top three strategies for growing a dental practice.
- Develop a comprehensive marketing plan: Develop a marketing plan that includes targeted advertising, promotions, and public relations efforts to reach your target market and promote your services.
- Expand your services: Consider expanding your services offerings, such as adding new treatments or procedures, to attract a wider range of patients and increase revenue.
- Implement a patient retention program: Implement a patient retention program to keep existing patients coming back and reduce the cost of acquiring new patients. This can be done by offering incentives for regular check-ups, creating a loyalty program, or regularly reaching out to patients to ensure they are satisfied with their experience at your practice.
- Leverage the power of technology: Invest in technology that can help you streamline your operations and provide a better patient experience. This can include dental software for appointment scheduling and charting, digital X-rays, or teledentistry.
- Network and Collaborate with other healthcare providers in the community: Building relationships with other healthcare providers in the community can help you expand your patient base and increase referral business.
- Focus on patient education: By educating your patients about the importance of oral health and the benefits of different treatments and procedures, you can increase patient engagement and improve patient retention.
Using these six prompts is going to help you get the most value out of Chat GPT that you can get in a short amount of time. Your marketing team will love it, your operational team will love it, and your sales teams will love it because they will have inexpensive, yet powerful tools that they can use to quickly drive tremendous value to grow your business. Getting familiar with these tools is going to be a critical step for any business owner or leader moving forward. Because of Chat GPT you can no longer ignore AI powered tools for running your business. Plus, let’s be honest, we all want to work smarter, not harder.